Understand the hidden drivers of the automotive consumer
Predict automotive demand by region
The automotive industry continues to face new challenges every year. Increased globalization brings increased complexity in operations and countless risks from any part of the globe. Automotive manufacturers and suppliers, who have spent years improving efficiency and quality, are realizing cost savings need to come elsewhere. Automotive consumers behavior, especially millennials, are shifting drastically, making it challenging for automotive marketers to address their needs.
Prevedere’s Automotive Industry solutions assist automotive companies to find answers to these ongoing challenges. By constantly monitoring the world’s data, Prevedere can identify future economic risks to a global OEM, with enough lead time to make meaningful changes in production or distribution. Prevedere also provides automotive companies with a holistic view of the consumer. OEMs and suppliers can make better decisions by incorporate leading indicators that drive car purchase behavior, such as wages, housing starts, hourly employment, even graduation rates.
By using Prevedere, Automotive companies have increased marketing ROI between 15-20% and improved regional sales forecast accuracy by 30%.
Inquire about Prevedere’s Automotive Solutions
Prevedere allows automotive industry professionals to:
Gain a holistic view automotive shoppers
A car is likely to be the second largest purchase made by shoppers. Brand loyalty, advertising, and incentives can impact sales. Other economic and consumer behavior factors can be just critical. Prevedere gives car companies the complete view of their buyers by region and segment.
Validate sales and production plans
Prevedere identifies and monitors the most predictive leading indicators specific to an automotive company. Manufacturing and the sales organization can use Prevedere’s models to validate their quarterly or yearly plans, optimizing sales and production quotas based on the regions and months with the highest demand.
Maximize return on marketing spend
Prevedere provides marketers in automotive companies with future-looking insight by segment, metro, and model type. By understanding which months/regions will have the lowest demand, marketers can work with their agencies and finance to offer timely incentives and ad campaigns 12 to 18 months ahead of competitors.
A luxury car company improved marketing ROI by 14% ANNUALLY by optimizing offers and ad spend calendar using accurate demand models.
Every $100M of marketing spend was as effective as $114M annually
Automotive Consumer behavior factors such as average hourly income, employment, and purchase intent surveys were analyzed
Real-time monthly demand models were generated by segment, region, and model type