The automotive industry continues to face new challenges every year. Increased globalization brings increased complexity in operations and countless risks from any part of the globe. Automotive manufacturers and suppliers, who have spent years improving efficiency and quality, are realizing cost savings need to come elsewhere. Automotive consumers behavior, especially millennials, are shifting drastically, making it challenging for automotive marketers to address their needs.
Prevedere’s Automotive Industry solutions assist automotive companies to find answers to these ongoing challenges. By constantly monitoring the world’s data, Prevedere can identify future economic risks to a global OEM, with enough lead time to make meaningful changes in production or distribution. Prevedere also provides automotive companies with a holistic view of the consumer. OEMs and suppliers can make better decisions by incorporate leading indicators that drive car purchase behavior, such as wages, housing starts, hourly employment, even graduation rates.
By using Prevedere, Automotive companies have increased marketing ROI between 15-20%
and improved regional sales forecast accuracy by 30%