CPG companies are facing more competition than ever before. Online-only or subscription based entrants are taking market share from more established brands. In this webinar, Lauren Fernandes, Manager, Strategy & Analytics of Nielsen and Andrew Duguay, Sr. Economist of Prevedere will provide insights on how CPG companies can stay ahead of disruption and reclaim market share.
In this webinar, Andrew Duguay, senior economist & data scientist at Prevedere, and Marie Driscoll, Founder, Chief Analyst and CEO of Driscoll Advisors, will discuss the midsummer inflection point and accompanying indicators that will be key to predicting the degree of this holiday season’s robustness.
CPG companies are experiencing significant disruption in their industry. Andrew Duguay discusses how certain external factors such as income and wages can play a role in how often a consumer buys a product, how much they buy, or if they switch to less expensive alternatives.
A windfall of approximately $1.7 billion is forecasted to become discretionary spend into the American economy, providing a short-term economic boon. Andrew Duguay, senior economist at Prevedere, explains which companies will have an opportunity to take advantage of the Q1 2018 bonus season.
With the new tax reform, U.S. companies will have more cash due to the new lowered corporate tax rate. Andrew Duguay, senior economist at Prevedere, will give an overview of potential economic threats that should have companies think twice before spending this extra money.
Jordan Rost, VP of Consumer Insights at Nielsen, and Danielle Marceau, Sr. Economist at Prevedere, discuss how using category sales data, cognitive computing, and predictive modeling can provide unprecedented insight to future demand.
The 2017 Hurricane Season started early with two major hurricanes that brought devastation to Texas, Louisiana, Florida and the Caribbean Islands. Clearly, the immediate impact is the tragic loss of life, homes, and normalcy for thousands in these affected areas. But what about longer term impacts?