A Nielsen Connected PartnerArthur Thomas2018-07-30T16:03:40+00:00
Nielsen + Prevedere
Prevedere is a Nielsen Connected Partner
Answer the Tough Questions of Consumer Behavior
Prevedere offers the latest in predictive analytics. By integrating Nielsen data, you can discover the external leading indicators that truly drive consumer demand by category, product, region, or segment. With Prevedere and Nielsen, you can better prepare for an ever-changing future.
Nielsen + Prevedere in action
Partnering to understand the FMCG landscape
Jordan Rost, VP of Consumer Insights at Nielsen and Rich Wagner, CEO and President of Prevedere, a Nielsen Connected Partner discuss how this partnership can provide revolutionary insights to an ever changing consumer goods and retail environment.
Joint Nielsen and Prevedere Report
Nielsen and Prevedere have developed the following report titled The Evolution of Consumer Goods Forecasting to help FMCG companies truly understand future demand by gaining a holistic view of what drives consumer behavior.
Enhance demand forecast accuracy with real-time global data.
Our advanced economic and modeling engine allows companies to determine how store sales would be effected by external factors (economic, environmental or consumer behavior) without the influence of promotions or pricing changes. This will give your team a solid baseline to assess marketing effectiveness.
After creating a forecast using the most predictive external factors, Prevedere allows you to test various scenarios before committing to any plan. Changes in pricing, distribution of product, entering/exiting a market, even staffing changes can all be included to see how your sales forecast changes.
Predictive Heat Map
In one powerful graphic, you can easily see which markets are forecast will exceed targets and which markets will face challenges. By leveraging microeconomic data sets from thousands of sources, you can develop forecast models for all of your retail locations. Armed with this information, you can focus on the areas that need the most help.
Contact us or speak to your Nielsen Representative about Prevedere.