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Learn how CPG companies can predict consumer behavior.
Prevedere and Consumer Goods Technology hosts a discussion around best practices in leveraging predictive analytics and big data to optimize business performance forecasting and planning.
Gartner’s Doug Laney, VP & Distinguished Analyst, Data, and Analytics Strategy will share best practices to modernize business performance forecasting processes with new technology and global data.
While marketing, promotions, and merchandising can affect future sales, consumer behavior is also driven by factors such as wages, cost of fuel, consumer sentiment, and much more.
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