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While marketing, promotions, and price changes affect future sales, consumer behavior is also driven by numerous external factors. Wages, cost of fuel, sentiment, and online search trends can impact the consumer’s willingness to buy, but are factors beyond a company’s control. Nonetheless, they can be analyzed and included in your research plan.
CPG companies who develop plans without the full consumer story risk experiencing loss of share, missed sales targets, or lackluster promotion performance. How can consumer goods decision makers afford to incorporate external factors while managing daily operations?
Prevedere helps CPG companies by constantly monitoring global activity and identifying future changes to consumer demand.
By using Prevedere, CPG companies can reduce sales forecast error by 50%, allowing brand teams to improve daily product decisions with reliable forward-looking insight.