April 5 News Roundup: From Marketing to Manufacturing, Predictive Analytics Is a Game Changer

Twice a month we bring you the headlines from around the industry to keep you informed of the latest trends and conversations. Whether you are in IT, finance, sales or marketing, we are your go-to source for how the intersection of predictive analytics, machine learning and AI is transforming how businesses operate.

Marketers Are Transforming the Customer Journey with Predictive Analytics

Businesses taking advantage of predictive analytics not only better understand their customers’ buying behaviors, but they are also transforming the purchasing journey as a result. Predictive analytics is changing the way customers make purchases at every single step in the buying cycle. So, how do companies adapt to this new era of marketing? Find out here.

A Predictive Analytics Primer for Businesses of All Sizes

Accurate predictive modeling is invaluable for ALL businesses. Correctly predicting future demand is key to sustainable growth, but many companies are often so caught up in day-to-day operations that this can go overlooked. Businesses have a ton of data, but frequently lack insight/information from that data – predictive analytics can be a game changer in this scenario. See how.

Big Data Is Transforming Manufacturing

Big data and analytic software tools are changing the way business is done in the manufacturing industry. Many business are seeing improved efficiency and profitability, but some manufacturers have been hesitant to commit. However, you don’t need to be a data scientist to understand the value of big data and predictive analytics. If your manufacturing company has yet to take advantage of big data, now is the time.

Interested in achieving similar results? See how we’re helping companies map the future.